Job Details

Phnom Penh
Job Location:
Contract Type:
Full time
Job category:

Company Details

Company industry:
Food / Beverage Production
Company Type:
Employer (Private Sector)
No. of Employees:

Preferred Candidate

Professional Skills

Language Skills

Job Description

  • 4 weeks training in Malaysia and on-going training & support in Cambodia
  • Strategize and maximize the impact of marketing, and advertising and promotions campaigns.Ability to provide strategic direction, and prepare marketing/business plans.
  • Identify the best mix of media channels to support marketing/business plans, to deliver desiredadvertising message to target audience. Ability to analyze: research data in order to preparerecommendations, and post analysis data, in order to measure effectiveness of each campaign.
  • Analyze and research the target audience's characteristics, and consumption habits pertaining toF&B in particular. Advise both internal (licensee and Head Office) and external teams (creativeagencies) about the most effective marketing strategies and media combination.
  • Manage A&P budgets relative to Sales Performance, and make recommendations forimprovement.
  • Analyze and recommend appropriate timing of media activities, based upon consumption patternsand seasonal factors, and/or country’s peculiarities.
  • Keep track of, and report on the reputation of the brand both from a consumers’ perspective aswell as within the industry in terms of competitors’ comparisons.
  • Build relationship with licensees and potential licensees, in terms of marketing the licensed modelwithin the territory.
  • Build relationships with local governmental and government-linked bodies to help promote thebrand via Franchise/License Trade Shows/Missions/Expos.
  • Other tasks will be assigned by director

Position Requirements

  • Open opportunity for Locals and Expats
  • Degree in Marketing, Business Administration, or equivalent. Masters qualifications would be anadded advantage.
  • At least 3 year(s) of working experience in the related field, within the F&B industry, is required forthis position.
  • Research-driven, analytical and able to write business/strategic/marketing plans.
  • Pleasant personality, good interpersonal, and communication skills.
  • Good command, both written and spoken, in English and local language. Ability to communicatein other dialects, or languages would be an added advantage.
  • Knowledge of regional F&B industry trends, have good business acumen, and a flair formarketing.
  • Resourceful and creative, ability to recognize viable opportunities.
  • Logical thinker, negotiator, and able to follow through to desired outcome.
  • Must be independent, able to work alongside a range of people, and as part of a team.
  • Willing to travel, and/or be based overseas for periods at a time.

About the Company

OLDTOWN White Coffee is an established and reputable operator of café chains since 2005, it hasinternational operations and licensing outlets, now over 230+ outlets, in Malaysia, Singapore, Australia,Indonesia, China, Hong Kong and Myanmar. OLDTOWN White Coffee is now expanding to Cambodiavia Biniton F&B Co., Ltd as the master licensee, we aim to open 30 outlets in 10 years. We would like toinvite you to join our OLDTOWN White Coffee family to bring the finest quality coffee and food to ourpeople.

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