In charge of the strategies design, content, maintenance, programming, usability and effectiveness of the banner’s different digital marketing channels such as the website, social media accounts and other digital platforms.
Performs consumer research from time to time to discover other ways of reaching customers via the internet.
Keeps abreast of the latest digital marketing technologies and trends, identify possible opportunities to implement.
Monitors and analyzes competitors’ digital marketing campaigns and strategies and take actions.
Performs other ad-hoc projects related to Digital Marketing as assigned.
Reports performance of all digital marketing campaigns, and assess against goals
Identifes trends and insights, and optimize spend and performance based on the insights
Brainstorms new and creative growth strategies related to Digital Marketing with Marketing.
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Collaborates with agencies and other vendor partners
Creates and sends email marketing campaign
Creates, optimizes and builds strategies for paid social media post for possible sponsorship
Proactively builds and manages relationships with conference organizers, professional associations, industry organizations, and publications.
Supports sales staff by providing sales leads and information about market trends
Ensures the company policies and procedures are communicated in a timely manner and are enforced consistently and adhered to accordingly
Performs other related duties as may be assigned either in support of store goal attainment or for own personal or professional training, education and development as planned by the superior
Graduate of any 4-year college education; preferably Business Management, Communication Arts, Industrial Engineering or Economics courses
Atleast 2 years experience in developing and implementing integrated digital marketing
Competencies / Major Skills:
Results Oriented / Driven
Honest / Trustworthy
Drive for Results
Planning and Organizing
Technical Knowledge (Graphic Design)
Technical Solution Development
Creativity and Innovation
About the Company
DFI Lucky Private Limited is a member of Dairy Farm International Group, one of the region’s most respected retailers, currently running 6,500 outlets and over 180,000 employees. In Cambodia, we’re operating a successful chain of branded subsidiaries including Supermarket, Health and Beauty stores.