Developing Brand Strategy: Defining strategies and identify critical success factors.
Ensuring the brand objectives are achieved within the approved resources by monitoring and analyzing it on monthly basis in coordination with finance and controlling.
Managing the Plans
Managing the brand: propose and develop Unique Selling Point and Brand Proposition,
Implementation & Tactics: Prepare marketing Mix and Implementation Plan
Forecasting: market base forecasting
Managing Information gaps: Market research, assessing competitive activity
Market visit: to obtain status of ongoing activities and market competition observation
Research and Analyze
Research & Analysis: Examine markets, customers and competitors
Plan: Define assumptions (key issues), Establish Objectives, Determine strategies, Set sales goals, Set budget
Control: Measure results, Evaluate, Propose & carry out corrective action.
Lead and manage activities by coordinating with authorized departments in market research and sales forecasting (Pricing, sales and merchandising activities, marketing campaigns, advertising and promotions, Business development activities)
Define key issues and proposal solutions
Schedule meeting with related department to solve problem
Well-prepared marketing plans for brand meetings and Business Review to discuss and receive feedbacks
Insure that field force understand the communication strategy and the action plan by providing them regular plan of action) in a simplified / easy to understand version
Promo mats: define how many promo mats (brochures, gimmicks, documents…) will be used in the year.
University degree in the field of Medical, or Business Administration
At least 2-3 year experience in marketing area, or Product Management.
Presentation and communication skills
Good command in English
About the Company
Sanofi (Cambodia) Co., Ltd., formerly known as Roussel Cambodge Limited is a joint venture between Sanofi-Aventis Participation S.A.S.,a company incorporated in France.
Sanofi (Cambodia) has been operating in Cambodia since 1993 and has grown rapidly, and has become one of the leading pharmaceutical and vaccine distribution companies in Cambodia.