Job Details

City:
Phnom Penh
Job Location:
Cambodia
Contract Type:
Full time
Job category:
Marketing

Company Details

Company industry:
Construction
Company Type:
Employer (Private Sector)
No. of Employees:
21-50

Preferred Candidate

Career level:
Experienced (non-manager)
Degree:
Bachelor's degree
Minimum years of experience:
5-7 years

Professional Skills

Language Skills

English & Khmer a Plus

Job Description

Job Role

 

The Corporate Branding Executive will be tasked with the success of the brand management of the company. They will be responsible for managing the process of the company branding and managing the company global branding plan and usage.

 

General Responsibilities

 

The corporate branding executive will be responsible for the company brand awareness within the market place and will analyzing competitive positioning, products, brands and monitor the company marketing spending). He/She will be responsible for developing marketing and advertising strategies and managing those budgets; helping create designs and layouts for print and digital advertising concepts signage and collateral; overseeing promotional activities; analyzing pricing and sales; and (re)evaluating how the brand can appear to a wider consumer base.

 

Specific Responsibilities

  • Strategic Plan
  • Developing Brand Strategy: Defining strategies and identify critical success factors.
  • Ensuring the brand objectives are achieved within the approved resources by monitoring and analyzing it on monthly basis.
  • Managing the Plans
  • Managing the brand: propose and develop Unique Selling Point and Brand Positioning
  • Implementation & Tactics: Prepare marketing Mix and Implementation Plan
  • Forecasting: market base forecasting
  • Managing Information gaps: Market research, assessing competitive activity
  • Market visit: to obtain status of ongoing activities and market competition observation
  • Research and Analyze
  • Research & Analysis: Examine markets, customers and competitors
  • Plan: Define assumptions (key issues), Establish Objectives, Determine strategies,
  • Control: Measure results, Evaluate, Propose & carry out corrective action.
  • Lead and manage activities by coordinating with authorized departments in market research and sales forecasting (Pricing, sales and merchandising activities, marketing campaigns, advertising and promotions, Business development activities)
  • Communication
  • Define key issues and proposal solutions
  • Schedule meeting with related department to solve problem
  • Well-prepared marketing plans for brand meetings and Business Review to discuss and receive feedbacks
  • Insure that field force understand the communication strategy and the action plan by providing them regular plan of action) in a simplified / easy to understand version
  • Promo mats: define how many promo mats (brochures, gimmicks, documents…) will be used in the year.

Position Requirements

Requirements

  • University degree in the field of Business Administration, Sale and Marketing
  • At least 5-year experience in marketing area, or Brand Management.
  • Presentation and communication skills
  • Good communication
  • Good command in English & Khmer

About the Company

Unisun Development Corp is a SME which is embarking upon an exciting journey of becoming a prominent land development and construction company. The firm now seeks to secure several key leadership and functional support position.

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